Radio journalist Humberto Millan Salazar was kidnapped from the street by a group of armed men in the west Mexico state of Sinaloa.
Millan was traveling to work on Wednesday, accompanied by his brother, when he was forced into a car by a group of armed men at around 6 a.m., according to reports.
He is said to be among the most prominent journalists in Sinaloa, a state which is home to the Sinaloa Cartel, and which has one of the highest homicide rates in the country.
Millan's friend and co-worker, Bersaid Osuna, called on the authorities to investigate Sinaloa Governor Mario Lopez Valdez, who he said had clashed with the missing reporter.
Press organization Reporters Without Borders classed Mexico as the second most dangerous country in the world for journalists in 2010.
SUBSCRIBE